Hooray! Your website has finally launched and you are eagerly awaiting your first orders. You've welcomed your visitors wholeheartedly on your homepage, your merchandise is neatly categorized and you even offer various payment options. You did what everyone else did, so why is nobody shopping at your online store?
The reasons why your shopping carts remain empty may be plentiful, because you did not realize that doing business on the Web is totally different from your conventional shop. Ask yourself the following questions:
- Does your company name explain your business?
- What title and tags did you use?
- Is your content keyword-rich?
- How is your search engine ranking?
- Is your website lay-out effective?
- Are you promoting your website properly?
Because your visitors cannot physically walk into a building to see what you are selling, your online business name has to be explanatory. "Sylvia's boutique" sound melodious, but will not be picked up by search engines when a user is looking for custom jewelry. "Sylvia's custom jewelry boutique" on the other hand, would.
When registering your website use plenty of tags and business related keywords. Keywords are important throughout your entire website, including the content of all your web pages. If you are uncertain about which keywords work, register with an online service to help you. Some of them are even free. The better your keywords, the sooner you will be picked up by search engines, the more people will see you, and the faster you will be making money.
If you like Flash animations, videos and lots of clip art you may be in for a shock. These features are only acceptable in moderation. As exciting as you may find them yourself, they may crowd your pages, slow down the loading of your website, be distracting from the actual content of your site and some people simply do not like them. They want to check your goods or services and get out.
Promote your website through articles, blogs, emails, forums, chats, Facebook, Flickr and some merchants are even using Twitter. Any way that will get you noticed will help because, on average, it takes an audience 9 views before they will start to remember you and your company.
Managing an online business is not a one-time project, but requires constant work. You will have to test your traffic flow and check your links frequently. If they are broken, vital pages may be inaccessible and you may be missing out on numerous sales. If your traffic numbers are not increasing and your search engine rankings are not improving you may have to refresh your content, change your promotion campaign, or think about hiring a professional to revamp your site. There is no shame in admitting that you lack certain skills... Rome was not build in one day either! Learn from your mistakes and before you know it you will be top seller in your field. Good luck!
About the author: Irida Sangemino is an accomplished, international editor, PR specialist and SEO copywriter. She is known for her unique style, which she freely displays in many well-researched articles. She writes about a variety of topics, including e-commerce and website promotion. Contact: irida@wydebeam.com
Article Source: http://EzineArticles.com/?expert=Irida_Sangemino
About Me
Sabtu, 14 Maret 2009
How to Increase and Optimize Website Traffic
Do Your Homework When Looking For a Web Designer
Has someone copied you online?
Way back in our school days we were taught that we would get in deep trouble if we ever stole someone else's work and claimed it as our own. The practice of plagiarism is as old as printed word and since the invention of the internet, it has flourished. I'm sure you've all come across the story of the university students getting caught for copying an essay written and posted online by some other student on the other site of the world, but plagiarism today stretches far beyond a student's essay.
When you spend the time crafting your company's online image and brand you would hate for someone else to be stealing your website's content, let alone taking advantage of your carefully crafted text to create success for their business. But how would you ever know if this has happened? Thankfully, Copyscape.com has the solution. Copyscape is a FREE online program that allows you to input any URL into their search box; it then generates a list of websites with matching content. The program works by reading the text on your webpage and cross checks it with the entire web. Just like a search engine, if any matches appear Copyscape will display links to the similar sites, once you click the link you will be taken to the site in question, where Copyscape has highlighted all the words that are similar so you can see where the similarities exist from entire pages, all the way down to snippets of sentences.
This is a great tool for your website, not only to protect your content, but to safeguard yourself in case you may have in error 'borrowed' content from somewhere else. If you do notice a site that matches your content, I would encourage you to contact the website's owner and explain the situation of the "striking similarity in websites". Remember when accusing someone of copyright infringement, it's always a good plan to take the "informative" instead of the "accusative" route. Give them the chance to change it, because in the end all you really want is for your content, unique to your company to no longer appear on their website. Always keep in mind - we're in the business of building connections, not creating enemies.
Once again, I hope you can take advantage of this great tool from Copyscape.com geared at keeping the web unique and honest!
Chris Steingart is the founder and president of QTWebDesigns (http://qtweb.ca), an online solutions company located in Kitchener, Ontario. Chris works with his clients to create websites that are unique both visually and textually, and can be easily updated by his clients on a regular basis.
Article Source: http://EzineArticles.com/?expert=Chris_Steingart
How to Make Money With Blogging - The Right Way
People who want to get into blogging end up getting confused about what exactly they should write about. It really isn't that hard. Making money online with blogging, but not only blogging, is actually more about frequency rather than precise content, even though it is important as well.
When getting started, this is especially true. Let me get into this a little bit more so you can see what I am trying to say.
What I have noticed about Internet marketers is that the biggest issue they face is not doing anything frequently enough. They seem to do something maybe once or twice and if they don't see results right away, they give up.
If it doesn't work, they move on to something else before they even give it a chance. With blogging, that is the worst mistake you can make. You need to make sure that you keep your content fresh and post daily, especially when you first start. This will not only benefit the search engine, but it will benefit you for you will be making it known you are an active force.
If you make it a ritual to do something in order to get more traffic to your site or blog daily, you will make more money than you did the previous day. If you keep going and make it a habit, more and more traffic will come on a daily basis and you will break the barrier and make more sales. More traffic, in essence, means more potential sales.
The main reason behind posting to your blog every day is to get into the habit of talking with the public daily. Sending messages to your email lists on a daily basis will increase traffic as well.
The best part, if you email every day, you can alter the email slightly and use it as your blog post. This makes it quick and easy to kill two birds with one stone.
The biggest piece to remember is that you should do a blog post every single day. It doesn't even need to be that long. It's actually better to do a short post that takes less than 5 minutes rather than to skip a day and make no post at all.
You want to be communicating with the people in your niche regularly and on a daily basis. This will set you apart from the rest and you will position yourself to be very successful through this single habit of posting once a day. Frequency and good content are the keys to making money online. Frequency though, at the start, will make an enormous difference and show that you are here to stay.
Maverick Money Makers is a private society that will teach you how to build a six-figure a month business on the internet. If you want to make money online, join the society before it's too late. http://www.MaverickMoneyHungry.com
Article Source: http://EzineArticles.com/?expert=Ant_Luth
How to Submit Your RSS Feed
If you already have a website that uses RSS Feeds, I am sure that you know what they are and assume that you would know that you can use this feed to syndicate your website content all over the internet. However, there is much discussion on how and where to do this effectively and easily. I have a couple of RSS tricks that you can use to get your website information syndicated to all the top RSS feed directories quickly and easily, so if you are ready to take your web site promotion to the next level and grow your website exposure over night, keep reading.
RSS Directories
Much like article directories like "Ezine Articles" and "Go Articles" there are many RSS Feed directories on the internet that are nothing more than a large database of user submitted RSS Feeds. These sites can be a small goldmine to a webmaster or internet marketer if they are used correctly. You can do a Google search, locate these sites, sign up for an account and submit your RSS Feed. However we do not think that this is the best way to spend your time promoting your site. In fact we think that this is a pretty serious waste of your time.
If you are using a Word Press blog you already have a build in "Ping List" that would let you list each of the sites
RSS Feed Smart Submission
The best way to get your RSS feed submitted to many different sites all at once is to use an RSS Feed Submission service. No these do not cost anything, they are free and easy to use. In most cases you can submit to up to 20-30 RSS Feed directories with a single submission using these free web based applications.
If you are interested in getting your feed submitted quickly have the following information ready:
1. Your Blog Name
2. Your Blog Description
3. Your Blog URL (domain name)
4. Your Blog RSS Feed URL (web site address when viewing your rss feed)
5. Podcast Information (if you have one)
O.K. now that you have it all together, jot down these search phrases :
"Feed Shark"
"wp-o-matic"
"Pingoat"
Now these 3 services are all very similar and they are all free to use. They do have some different listings and there are some sites that each will submit to that are the same. Many people worry about submitting duplicate content or to the same directories twice. I have never had a problem with this, in most all cases, the second submission is simply rejected and not indexed an additional time.
I will submit my feed to each of these services once, then I will do the same again every time that I add a new post to my website. If you are using a WordPress blog you can have this done automatically for you, when you add a new post.
I hope you have found this article to be helpful and informative.
To Success,
Nick Simpson
Nick Simpson is a mentor and success coach to many, find him on youtube or visit his site directly for more free internet marketing tips and resources.
Webmaster Business Plan
Article Source: http://EzineArticles.com/?expert=Nick_Simpson
Generating Traffic With Your Blog to Make Money
Are you trying to learn how to make money online? If you are, I'm sure that you heard that blogging is a good way to start but I'm also sure that you are probably confused on how exactly you can do that. The biggest question that you need answered is how to get traffic to your blog. There are many ways to get traffic and the steps to getting it aren't really that complicated.
The first thing that you need to do is let the search engines know you are there.
Search engines like blogs a lot because the content in them is exceptional and it is frequently being updated. Each post you make is considered to be fresh content.
Sure, you've created some content, but you need to let the search engines know that you put that content out there. You can do this by 'pinging'. Pinging is a way of saying to them "Hey Look At Me!!"
The search engine may find you if you are writing exceptional content, but if you ping, your blog has a better chance of getting attention sooner than it normally would.
The next way to get traffic is through list building. It's probably one of the easiest ways to get traffic flowing to your blog. You can build lists through squeeze pages or opt-in pages, which you should know are the customary list building tools.
When you have a really interesting post, send your current list an email. They might like it and comment on it or even link it to their blog and get your name out to even more people.
There are other traditional methods you can use to get traffic to your blog by backlinking. Anything you would use to get traffic to your website you can do to get people to your blog. These methods include press releases, articles, podcasts, and even Google AdWords. And remember never to forget social networking sites like Twitter and Facebook.
What I suggest is that you worry about using your blog as something that gets put on search engines. It usually works better than worrying about driving traffic to it through the other methods.
As you develop your writing skills geared towards your target audience with relevant and entertaining content more people will find out about you. Eventually, as time goes on, they'll come back to you because they like what you have to offer.
Basically, to sum it all up, if you want to make money online use blogs and the simple methods of traffic generation to get people there. This will set you up for a lot of readers and generate a bigger list of clients for you and you will make lots of money online as time goes on.
Maverick Money Makers is a private society that will teach you how to build a six-figure a month business on the internet.
If you want to make money online, join the society before it's too late.
http://www.MaverickMoneyHungry.com
Article Source: http://EzineArticles.com/?expert=Ant_Luth